Month: October 2017

Why the Extensive Brand Identity Process Is Essential for ROI

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No. Time and thoughtfulness go into creating a brand identity―the logo and everything else that tells a company’s story. A brand identity is the first thing potential customers see and is often…
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The Benefits of DBA Marketing: Specialty Marketing – The MEDmar Approach

Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how Marstudio, in an effort to keep our growth constant, uses a Doing Business As (DBA) method,…
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