Blog

How to Tell if Your Social Media Campaign Has Been Effective

Nowadays, everybody is on social media. To remain relevant, your practice should also be posting relevant, informative content to social media. To see the benefits social media can have on your practice, read our blog “How Social Media Can Help Build Your Medical Practice” But how effective is your social media campaign? We have some…
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Healthcare Marketing Conferences for Networking and Professional Development to Look Out for in 2021.

In the medical profession it is important to build your knowledge and personal brand. We have compiled a list of healthcare marketing conferences for you to do just that. Converse with professionals and peers either in person or through virtual meetings and get insight into trends for this year. Q1: January — March ACHE Congress…
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Should Your Practice Have a Blog?

We’ve said it before, and it still rings true. More and more people are looking to online sources for their medical information. To remain relevant in these crazy times it is essential you continue to post relevant content. One of the best ways to do this is a blog. If your practice does not have…
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Healthcare Marketing Trends to Watch for in 2021

It is officially a new year. One thing everyone can agree on is that 2020 did not go according to anyone’s plan. And as far as we can tell, the coronavirus will continue to be an issue in 2021. With that in mind we have compiled a list of medical marketing trends to look out…
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Best Strategy for Hosting a Holiday Giveaway for Your Patients

We naturally see budgets tighten during the holiday season. This year we may see even more struggle to make ends meet. This is a great way to attract new clients and appeal to your current clients. It’s a win-win for everyone. Utilize Social Media to get the Word Out Social media is a great way…
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How Medical Practices Should Adjust Their Marketing For Covid

Covid has created a feeling of turmoil and confusion. Your practice should adjust to streamline the communication between you and your clients. By maintaining a healthy line of communication you will give your clients ease of mind and reassurance. Website Not only is your website a reflection of your brand, for some it is the…
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How Social Media Can Help Build Your Medical Practice

People are looking to the internet more than ever to diagnose their symptoms. With the current climate this is especially true. Not only is cold and flu season upon us but Covid-19 has been causing more people to be concerned with their health. Social media is a great way for doctors to reach their current…
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Effective Medical Marketing During COVID

COVID-19 has been strenuous on everyone, no one more so than the hospitals and healthcare systems. Marketers play a crucial role during this pandemic to ensure they can sustain their business during the short-term and long-term effects of COVID. The pandemic has caused many to rely on their phones and computers for access to information.…
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How To Market Your Healthcare Business During COVID-19

Even now, COVID-19 has left a lot of businesses and companies in an area of uncertainty. For those in the healthcare industry, however, the pressure is on now more than ever. Many healthcare workers find themselves wondering ‘how can I spread the word about new, important information and what we’re doing to combat this disease?’…
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Why Doctors Should Consider Online Advertising

Online advertising is a great tool to help spread the word about your practice. Now more than ever, it is a necessity for medical and healthcare professionals. Here’s why. Reviews Matter Online reviews matter more than ever before. With the help of online platforms like Yelp and Google reviews, reviews on businesses are easier to…
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