Why Your Medical Website Should Be Mobile-Friendly
These days, almost everything is done from our smartphones right in the palms of our hands. Everything from researching a company to actually scheduling appointments is done online and the stats on that are increasing rapidly. As a medical practitioner, your business has to adapt to fit the growing market need for mobile-friendly websites.
In 2018 alone, 52.2% of all Internet traffic was mobile-based. 80% of users searched the Internet on their smartphones at least once a day and nearly half of those searches were local. As you read this article, someone may have stumbled upon your healthcare website already. If this hypothetical user was browsing online from their phone, what do you think their experience would be?
Is your site easily navigable from a mobile perspective? Can mobile users access necessary information? These are crucial factors in your website’s effectiveness. It’s not enough to rely on mere Google searches or phone books anymore –68% of smartphone users will use the “Get Directions” or “Call” button instead of manually dialing a phone number or searching for directions themselves. And if your site doesn’t have those capabilities, they’re more than likely to search for a competitor’s business who does. In fact, more than half of users say they wouldn’t recommend a business with a poor mobile site at all.
Additionally, ever since Google’s big search update in 2015, mobile-optimized sites were essentially rewarded in mobile search results. This way, users are directed to sites that were easily accessible from their phone instead of dealing with the hassle of a site that isn’t. The importance of good SEO for your website’s exposure cannot be underestimated in this day and age.
If your medical practice’s website needs a mobile-friendly upgrade, MEDmar can help. Contact us today to set up a consultation to discuss your needs.