Strategy

Brand Strategy

At MEDmar, we provide comprehensive brand strategy consulting services that can help elevate your healthcare brand to new heights and become a household name in your medical industry.  Every brand requires a well thought out strategy in order to reach its full potential as the unifier of a company’s behaviors, actions, and communications. This methodical process will create a viable identity for any organization. Please contact us to find out more about our brand strategy services.

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Brand Development

It is important to invest in your medical brand from the very beginning in order to create a strong, sustainable foundation for your healthcare practice or business. Whether you are a startup looking to launch your brand, or an established business in need of a new brand to maintain your competitive edge, MEDmar can help you strategically plan and build your brand for long-term effectiveness. To learn more about our medical brand development services, please contact us.

Brand Alignment

A strong brand is consistent. Through brand alignment, you can ensure that each patient or customer experiences your brand in the same way across all channels. At MEDmar, we will help you establish consistent messaging, colors, icons, fonts, etc., that will represent your unique brand in any medium that you choose. From your website and brochures to your social media accounts, our goal is to establish one consistent brand that creates a memorable impression. To learn more about our medical brand alignment strategy services, please contact us.

Brand Architecture

Brand architecture is the structure of several brands that fall under a large organization. It defines your main corporate brand and its sub-brands, and how they interrelate. MEDmar is experienced in working with large and continually growing medical practices and businesses. We understand how to effectively determine the best way to organize your corporate brand and sub-brands so that your company structure is easily understood. In addition, we have vast experience working with sub-brands and creating distinctive identities that still fit within and support the overall corporate brand. To learn more about our medical brand architecture strategy services, please contact us.

Naming Convention

Your company name is the first opportunity you have to differentiate yourself from your competition by communicating what and who you are. MEDmar takes a very methodical approach by conducting in-depth research to understand your services and ultimate end goals as an organization. From there, our team presents creative, thought-provoking business and brand names that act as a catalyst in building a strong, influential brand to support your medical practice or healthcare organization. Remember: A strong name is important, but a strong brand supporting that name is what gives it a deeper meaning and makes it memorable. To learn more about our medical naming convention services, please contact us.

Visual identity

In the age of communication and technology, every business needs a family of logos to expand their brand appeal and versatility. Different mediums of communication require different branding designs to match. At MEDmar, we are experts in creating logo families for your medical practice or healthcare businesses. We analyze your marketing efforts and create logos that would have the best impact and visibility no matter what marketing medium you use to promote your business. Please contact us to find out more about our healthcare logo family design services. You can view a selection of our medical logo designs by visiting the branding section of our portfolio.

Messaging

MEDmar will help you develop effective messaging that tells your brand story across all mediums. By evaluating your organization and understanding its core values and the products or services offered, we build a narrative that communicates your competitive advantage(s). Not sure what your message is? MEDmar conduct thorough research to find the message that encapsulates the style unique of your healthcare business in clear, concise phrasing. MEDmar will also help you create targeted messaging for each unique audience your medical practice or business may have. This targeted messaging will reflect your established style, but will be directed towards a specific audience and speak to their values and interests. To learn more about our medical messaging strategy services, please contact us.

Branded Environment

Branding your physical environment is just as important as branding your business cards and website. Your location or office environment should be an extension of your brand. It can be a great marketing tool as it is usually the first and/or last impression a potential patient or customer internalizes. At MEDmar, we are experts in translating your brand to a 3D environment (our Physical Studio is a testament to this!). We are experienced in designing resourceful, attractive, and imaginative physical environments that embody and exemplify your brand. We have experience designing custom wallpapers, wall decals, window ads, and impact walls to name a few! Our insights can help you determine what would best suit your space and your brand, as well as aid you in placement and design. MEDmar recognizes the major communication power behind a well-branded medical office environment. We will use our expertise to transform your space into a well-branded communication tool. To learn more about our medical environmental strategy and design services, please contact us.

Marketing Strategy

Marketing is an integral piece of promoting your medical or healthcare brand and gaining brand recognition. Once you have established a brand strategy, it is time to utilize a marketing strategy to optimize your brand. MEDmar is experienced in a plethora of  medical marketing strategy projects. The most common are listed below, but feel free to contact us and schedule a free consultation for your unique marketing project needs!

Search Engine Optimization Strategy

MEDmar is extremely search engine conscious when it comes to our website design and development. We take every measure to make sure that your healthcare website is optimized for the Internet’s ever changing search engine landscape. We provide a variety of  search engine optimization solutions. Whether you need simple copy transformed into web ready content, or fully managed pay per click campaigns, MEDmar will provide you with the best optimization solutions available. Our sustained search engine campaigns have successfully provided exceptional results for our medical clients on a consistent basis. Please contact us for more information.

Social Media Strategy

Social Media is becoming increasingly important. As a medical business, you can’t afford to turn a blind eye and stay out of the social media game. It is extremely important to maintain several social media accounts to effectively communicate with your patients or customers and stay relevant in your industry. At MEDmar, we are huge proponents of social media and the impact it has on your bottom line. We are experienced with Facebook, Twitter, Linked In, Tumblr, WordPress, RSS, news feeds, and more! Each format offers its own unique benefits. Whether a Facebook or LinkedIn Campaign, MEDmar can consult you on which social media platform best suits your needs, and provide insight to help you make the most of it. To learn more about our specific medical social media strategy services, please see Virtual and Web Strategy, or contact us.

HTML Blast / Email Marketing Strategy

Email marketing has been a long-time medical marketing strategy, and for good reason. It is a relatively cost-effective method of gaining market exposure, maintaining a relationship with your patients or customers, establishing trust and expertise, and gaining insights on your target market. MEDmar is extremely experienced in medical email marketing campaigns, having successfully completed several internally and for clients. We design the email with your end goal in mind, whether that is increased click-throughs, purchases, or subscriptions. After design, we will further assist you by tracking your results, analyzing them, and offering insights on how to improve your results in future campaigns. To learn more about our medical email marketing strategy services, please contact us.

Direct Mailing Campaign Strategy

Just like email marketing campaigns, mailing campaigns can be an effective way of gaining market exposure, maintaining patient or customer relationships, establishing trust and expertise, and gaining insights into your target market. MEDmar does it all, from postcards to personalized letters. We will help you develop the appropriate message for your mailer piece and then design the mailer with your end goal in mind, whether that is increased call backs, purchases, or subscriptions. To learn more about our medical mailing campaign strategy services, please contact us.

Guerrilla Marketing Strategy

Want to make a big impact in a creative way? Our medical guerrilla marketing strategy services are for you. Guerrilla marketing is an advertising strategy where unconventional means are used on a local scale to promote a product, service, or idea. MEDmar can help you develop a medical guerrilla marketing plan based on your budget, target market, and your end goal. From there, we will design and brand all involved collateral (flyers, stickers, stencils, decals, posters, etc.) for you. To learn more about our medical guerrilla marketing strategy services, please contact us.

Advertising Campaign Strategy

The world of advertising can be overwhelming. You need to make decisions as to what outlet is most effective for your medical practice or healthcare business, determine pricing and timing, and develop proper messaging. MEDmar is highly experienced in all aspects of medical advertising campaigns, and we can help your business through every step of the process. MEDmar will help you determine the best medium, whether it be TV, print, web, or radio, develop appropriate messaging and design, and rent or buy the advertising space on your behalf. To learn more about our medical advertising campaign strategy services, please contact us.

Trade Show Strategy

Healthcare trade shows are great opportunities for businesses to meet potential customers, network, demonstrate their product, and showcase the human effort behind a company. There are several marketing aspects of a tradeshow that need to be addressed, such as booth location, signage, staffing, sales collateral, etc. MEDmar is extremely experienced in planning for tradeshows, having attended several ourselves and aiding clients in preparing for their own. We can offer insight on the most impactful ways to stand out before, during, and after the event, as well as design effective, eye catching collateral and signage for your booth. To learn more about our medical trade show strategy services, please contact us.

Virtual and Web Strategy

For  a medical business, it is crucial to have a virtual and web strategy in place. Since the majority of your target audience has some form of online engagement or interaction on a daily basis through their mobile or desktop devices. MEDmar can create a rubost virtual and web strategy that will ensure that your medical practice or healthcare business can reach its audience where they spend most of their time.

Search Engine Optimization

MEDmar is extremely search engine conscious in our website design and development. We take every measure to make sure that your healthcare website is optimized for the Internet’s ever changing search engine landscape. We provide a variety of medical website search engine optimization solutions. Whether you need simple copy transformed into web ready content, or fully managed pay per click campaigns, MEDmar will provide you with the best optimization solutions available. Our sustained search engine campaigns have successfully provided exceptional results for our medical clients on a consistent basis. Please contact us for more information.

Meaningful Web Content

MEDmar is highly experienced in creating meaningful content for your healthcare website. Meaningful content will help generate high organic ranking within search engines, as well as benefit your medical website’s SEO. MEDmar will work with you to understand your medical practice or healthcare business model, services and/or products, and target market to generate meaningful content that will drive traffic to your website. To learn more about our Meaningful Medical Web Content services, please contact us.

Social Media Implementation

Social Media is an ever-expanding industry, and fully utilizing all the social platforms that are now offered can prove difficult and time consuming for medical practices. At MEDmar, we are experienced in the many uses and benefits of various social media accounts, from LinkedIn and Twitter to Instagram and Facebook. We can help you select suitable social media outlets for your unique medical business needs. Once the social media platforms are selected, we help you set up and manage your new accounts. To learn more about our Social Media Implementation services, please contact us. To learn about the services we offer in regards to branding your social media, please see our Medical Brand Alignment services.

Social Media Management

Keeping up with social media is another important way for your healthcare business to maintain a constant web presence. But maintaining all your social media accounts can become extremely time consuming, especially if you don’t have someone on your team dedicated solely to social media. At MEDmar, we have the resources to fully manage all your social media needs. We can create custom content for each of your accounts, tailor posts to reach your target market, mediate comments, and more. To learn more about our Medical Social Media Management services, please contact us.

Social Media Campaigns

Social Media Campaigns are a key component for a pervasive online presence. MEDmar is experienced in running paid campaigns through many social media platforms, including LinkedIn and Facebook. We  advise you on what steps to take to optimize paid campaign, help you develop your messaging, and also analyze your results. To learn more about our Medical Social Media Campaign services, please contact us.