Should Your Practice Have a Blog?

We’ve said it before, and it still rings true. More and more people are looking to online sources for their medical information. To remain relevant in these crazy times it is essential you continue to post relevant content. One of the best ways to do this is a blog. If your practice does not have a blog it is missing out on some major benefits.

Increases Searchability
Updating your site with new content in the form of a blog will aid in your Search Engine Optimization or SEO. This will increase your organic search results on web browsers such as Google. This in turn allows more people to find your website. Which can lead to an increase in new patients.

Builds Trust
Demonstrating your expertise in the form of a blog is a great way to build trust with your clients. They will begin to seek out what you share and rely on it. This builds a reputation with your clients that you are an authority in the medical field, and they should continue to go to you for their medical needs.

Humanizes Your Practice
The world is a crazy place right now, and more people are looking to self-diagnose or get advice virtually. This can lead to some scary discoveries and having a friendly and comforting tone in your blog can put them at ease. It also helps patients connect with their doctors. This builds even more trust that their doctor will be dedicated to their recovery.

If you feel that you don’t have time to write a blog or you’re not sure what to write about, give the experts at Marstudio a call. They have experience writing and maintaining effective blogs.