How Medical Practices Should Adjust Their Marketing For Covid
Covid has created a feeling of turmoil and confusion. Your practice should adjust to streamline the communication between you and your clients. By maintaining a healthy line of communication you will give your clients ease of mind and reassurance.
Not only is your website a reflection of your brand, for some it is the first line of communication. Updating your website regularly will let clients and potential clients know that you are active and attentive to the changes that Covid is bringing. An active website is also a great way to broadly communicate with your clients about health precautions and resources for Covid.
During these troubling times, people are looking for safe ways to communicate. Social media is a great way to reach a multitude of people with zero in-person contact. Use your social media as a way to keep your clients and future clients informed about changes your practice is going through. This is also a great way to build trust with your clients as they will be looking to your social media to gain information about Covid and health precautions your practice will be taking.
Chances are that Covid has caused in-person events to be postponed or canceled. If that is the case for your practice, consider other options. Webinars, podcasts, and video conferences are growing in popularity during the pandemic. If you have the resources this would be a great time to expand into these formats.
This is a great time to explore new avenues for advertisements. Reach out to your marketing team to decide what methods would work best for your practice. Many people are relying on no contact methods such as social media and Google. If you haven’t begun taking advantage of these marketing options, now would be the best time to start.
The Marstudio team is well experienced in medical marketing, especially during the pandemic. Reach out today to get started on a new marketing plan for your practice.
Credit to COVID-19: Healthcare Marketing Adjustments to Make in Response to Coronavirus