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How to Tell if Your Social Media Campaign Has Been Effective

Nowadays, everybody is on social media. To remain relevant, your practice should also be posting relevant, informative content to social media. To see the benefits social media can have on your practice, read our blog “How Social Media Can Help Build Your Medical Practice”

But how effective is your social media campaign? We have some tips for measuring the success of your social media posts.

Reactions
One of the easiest methods for measuring the appeal of a post is the number of reactions it collects. You can use this method to analyze what people are reacting to and create new content based on this.

Followers
Followers are the number one way of knowing if your posts are reaching people. Note the number of followers you started with and then see how that number grows. If it’s not growing, your campaign may not have the right message or may be reaching the wrong people.

Traffic
Having social media ads and posts that link to your website can increase the amount of traffic your site receives. This increase in leads can then result in future patients. You can be sure this is how they find your site by asking how they found you when they sign up for your services.

Every practice is different. Set clear goals for what you want your social media campaign to accomplish. This will give you some guidance about the types of posts you should be posting. If you’re not reaching the goal you set, look at your content carefully, you may need to adjust the message.

If you’re not sure where to start, contact the experts at MEDMar Solutions for a consultation.