Tips for Picking a Logo for Your Healthcare Business

No matter what industry you’re in, logos play a vital part in the formation of a brand. Oftentimes, logos serve as the “first impression” people have of your company, making it increasingly important to make sure that first impression is a good one. Here are some things to remember about picking a logo for your…
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Medical Website Mobile Friendly

Why Your Medical Website Should Be Mobile-Friendly

These days, almost everything is done from our smartphones right in the palms of our hands. Everything from researching a company to actually scheduling appointments is done online and the stats on that are increasing rapidly. As a medical practitioner, your business has to adapt to fit the growing market need for mobile-friendly websites. In…
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Medical Website Needs

The “Must Haves” of a Medical Practice Website

You already know a website is essential for any medical practitioner or healthcare provider, but just what are the elements that site needs? We have the answer right here and it all comes down to the classic model of who, what, when, where, and how. Who Your website needs to state who you are, that…
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Medical Branding

Why Branding is Important in the Healthcare Industry

Why would branding matter in healthcare? With the medical industry and the way consumers interact with it changing every day, it becomes critical to make your company stand out. Essentially, an increase in consumer choice is what drives healthcare branding. The Problem Previously, medical professionals were able to just instruct clients to go to a…
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Why Your Medical Practice Needs a Website

Imagine a physician’s office not having a phone. There would be no way for patients, potential patients, outside organizations, or any other important parties to ask questions, learn about services, or set an appointment unless they walked in the office. There would be no form of communication. We tell our clients that a website is…
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Why the Extensive Brand Identity Process Is Essential for ROI

The other day I saw a post on Facebook that threw me. A company was searching for a designer to “quickly whip up a few logos.” No. Time and thoughtfulness go into creating a brand identity―the logo and everything else that tells a company’s story. A brand identity is the first thing potential customers see and is often…
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The Benefits of DBA Marketing: Specialty Marketing – The MEDmar Approach

Marketing is the foundation for business development and finding ways to combine the two seamlessly is key to successfully running a company that is constantly growing. In this blog series, “The Benefits of DBA Marketing,” we will discuss how Marstudio, in an effort to keep our growth constant, uses a Doing Business As (DBA) method,…
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How to Use Consumer Personas to Identify your Target Market

Imagine an Olympic archer lining up to shoot, bow and arrow at the ready, but with no bullseye in sight. No way of measuring success, accuracy, or skill. That would take away a lot of the excitement from the sport. Archery without a bullseye as the goal is similar to marketing without a target market.…
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